Post by account_disabled on Mar 5, 2024 4:34:06 GMT -5
Categories Covid-19 , Shopping center marketing This is what shopping center customers will be like after the health crisis During recent weeks, many of the stores that make up the shopping center offering have been forced to close their doors due to the global health crisis. Only a small number of operators have been able to continue their activity, but with restrictions on hours and capacity to control the concentration of people. If you are a manager of a shopping center, you will have noticed that, in addition to the partial closure of the center, many of your customers are increasingly cautious when approaching to make their purchases. As the main measures, new safety regulations have been implemented, such as the use of gloves and masks, maintaining a safety distance of 1 meter or limiting the capacity of the shopping center. Despite this, it is probably still difficult to measure the real long-term impact of this health crisis on the shopping center you manage, but we can begin to see the consequences that Covid-19 will have on the mentality of our customers. facing the coming months.
Our customers' attitudes are changing Visiting a shopping center will, in many cases, become a somewhat uncomfortable issue for our customers. Many will wonder: When will there be fewer people in the shopping center? Have common areas been properly disinfected? How many people must have touched the bathroom door handle before me? The new BTC Users Number Data consumer will put aside having an excellent shopping experience for a time to focus on aspects that guarantee their safety during their visits to the shopping center. For a shopping center manager or a marketing manager, it will be important to see people in their hallways again and the way to do this will not be through large events or promotional campaigns, but by facilitating all the necessary measures so that they feel safe .
New services such as disposable gloves, masks and hydroalcoholic gel will be essential, as well as accurate and up-to-date information on the disinfection of all areas of the shopping center. Furthermore, proximity will once again be an important factor : our customers will positively value not having to travel long distances to make their purchases. The current movement restrictions will most likely make our customers rethink whether it is really necessary to make a long trip to do their shopping. The relationship with customers must remain the center In a period of crisis like the one we are experiencing, it can be very easy to 'disconnect' from our clients: the main focus of attention has been modified because we need to take into account other factors that until now were less relevant. But this cannot make us lose sight of our clients at any time. If you are a shopping center manager, we are sure that over the past few years you have worked very hard to create a bond with your customers.
Our customers' attitudes are changing Visiting a shopping center will, in many cases, become a somewhat uncomfortable issue for our customers. Many will wonder: When will there be fewer people in the shopping center? Have common areas been properly disinfected? How many people must have touched the bathroom door handle before me? The new BTC Users Number Data consumer will put aside having an excellent shopping experience for a time to focus on aspects that guarantee their safety during their visits to the shopping center. For a shopping center manager or a marketing manager, it will be important to see people in their hallways again and the way to do this will not be through large events or promotional campaigns, but by facilitating all the necessary measures so that they feel safe .
New services such as disposable gloves, masks and hydroalcoholic gel will be essential, as well as accurate and up-to-date information on the disinfection of all areas of the shopping center. Furthermore, proximity will once again be an important factor : our customers will positively value not having to travel long distances to make their purchases. The current movement restrictions will most likely make our customers rethink whether it is really necessary to make a long trip to do their shopping. The relationship with customers must remain the center In a period of crisis like the one we are experiencing, it can be very easy to 'disconnect' from our clients: the main focus of attention has been modified because we need to take into account other factors that until now were less relevant. But this cannot make us lose sight of our clients at any time. If you are a shopping center manager, we are sure that over the past few years you have worked very hard to create a bond with your customers.